Saera Electric Auto is the first and largest E-rickshaw manufacturing company in India. The creative team at Saera electric contacted us to help them with automobile photography for their new line of products. Our brief was simple, create vibrant imagery in real-life scenarios where we will find e-rickshaws running or parked. The company chose to do the photoshoot near their manufacturing plant so the whole team at the HQ could be present and witness their proud creation being shot during breaks.
During the shoot, when our team was busy setting lights the founding members of the company came to greet us and upon looking at the RAW images they decided to give us another project right then and there. It was to shoot their new line-up of E-bikes/scooty’s yet to be announced in the market.
For the photoshoots, we were asked to create specific sets of images that could be used as standalone product advertising for the company’s launch campaign. We collaboratively decided to go for vibrant and dynamic lighting on the product surrounded by a soft atmospheric vibe for the shoot.
After the shoot, the creative team at Saera Electric Auto called us for design services that included creating outdoor and in-store billboards, Dealer Desk Brochure, and a company presentation deck.